Digital media
It works for some but not for everyone
Submitted by Paul Martin on Fri, 26/02/2010 - 12:21
Social networks have grown rapidly and their social impact is undoubted. The recent Economist special report seems to make a case for engaging in this medium as a business imperative. I remain to be convinced.
Making Membership Real - Another Opportunity
Submitted by Paul Martin on Fri, 19/02/2010 - 14:30
The nirvana for all companies is a relationship with their clients which transcends product and is seen as a mutually beneficial interaction based upon trust. Mutuality by its very nature embraces the principles of such a relationship but has in many cases failed to achieve it. Do new communication mediums offer a fresh opportunity for Mutuals to achieve this holy grail of consumer interaction?
“Mobile’s More Than iPhone – Don’t believe the hype"
Submitted by Aash Patel on Wed, 23/12/2009 - 10:57
The PR blurb that surrounded the launch of More Th>n’s ‘Car Claim’ app for iPhones suggested it was created in response to research showing that 38% of drivers fail to record sufficient third party details in the aftermath of an collision. But is such an app really going to solve this perennial problem for insurers?
