Evolution of Marketwatch
Today
Marketwatch is much more than a market briefing of potential system options, it has evolved to support the technology selection lifecycle, from initial briefings through selection and implementation.
The last two decades
Winchester White has delivered Marketwatch, in various forms, since starting-up in 1986. The independence, insight and expertise demanded to supply this service shaped Winchester White into the organisation it is today.
Over the years the service has evolved to meet the increasingly sophisticated needs of our clients. In the relatively recent past, Marketwatch was sold to clients in the form of a weighty paper-based lever-arch file providing chapter and verse on suppliers of particular flavours of software, for example, Life and Pension Administration platforms. Publications were updated in line with major changes delivered by suppliers, typically every couple of years.
Two factors saw the end of this approach, firstly the pace of change within IT suppliers increased to the point that Marketwatch was simply no longer the best way for Winchester White to provide clients with up-to-date information, secondly customers increasingly required bespoke reports to reflect their diverse, often global, requirements.
Marketwatch existed briefly as an on-line service, providing information on a sub-set of suppliers within the market. Winchester White took the decision to remove this on-line service as the need for bespoke information increases and the benefit of providing a consolidated view diminishes with improvements in web search capabilities.
Marketwatch entered a new era, providing bespoke intelligence tailored to meet a client’s specific needs. The intelligence is still based upon Winchester White’s extensive knowledge of suppliers, it still provides independence and is still crafted by experts; the difference is that this intelligence is delivered through interactive consultant presentations, bringing pace and energy to evaluation processes.
